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In June 1836, French newspaper La Presse was the 1st to include compensated advertising in its internet pages, allowing for it to lower its price tag, increase its readership and improve its profitability and the method was before long copied by all titles. About 1840, Volney B. Palmer proven the roots of the fashionable day advertising agency in Philadelphia. In 1842 Palmer bought massive quantities of Room in a variety of newspapers at a discounted level then resold the space at bigger fees to advertisers.
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